Hello Everyone,
I have shared with many of you that I have a vision that everyone HAS a coach and everyone IS a coach. I believe the world would be a better place. I believe there are many reasons a coach can be helpful. Here are a few:

Having a coach:
  • Helps you boost clarity and focus

  • Creates sustainable motivation

  • Creates accountability so that you stay on track

  • Helps you craft a cohesive plan for putting it all together

  • Helps prioritize your tasks for optimal effectiveness
There is more information about coaching on my web site coachpinney.com

The Blind Leading the Blind:

Why You Really Need a Coach

Most successful people are self-directing and self-managing. They take initiative and they have discipline. They know their strengths and weaknesses. They have action plans to follow in order to avoid procrastination and keep on track with goals.

So why would successful people seek out the services of a coach? Why do so many executives-who are already in top positions-demand an executive coach as part of their benefits package? Because they know from experience that even their highly refined ability to see what is needed is limited by their own assumptions and beliefs.

It is like the blind leading the blind when you only have yourself to turn to. The problem is that we all use our inner assumptions and beliefs to make decisions. We are driven by motivations and values that are outside our own awareness.

Let's define further here what we need to discuss:

The Downside of Choice

When people have no choice, life is unbearable. As the number of choices increases as it has in our consumer culture and in free market societies, there is a positive and powerful increase in autonomy, control, and liberation. But as the number of choices keeps growing, negative aspects begin to appear. There is an increase in stress, decision-making dilemmas, anxiety, fears, disappointments, and even clinical depression.

In a study of 20 developed Western nations and Japan, those nations whose citizens value personal freedom and control the most tend to have the highest suicide rates.

The experience of choice as a burden rather than a privilege is complex. While choice is valuable, like most values, an excess is defeating the very value we honor. Excess choice leads to rising expectations, the complexities of decision making, regret, self-blame, and the tendency to engage in social comparisons.


Beliefs are the assumptions we make about ourselves, about others in the world and about how we expect things to be. Beliefs are about how we think things really are, what is true and what to expect as likely consequences that will follow from our behavior.


Values are about how we have learned to think things ought to be or people ought to behave, especially in terms of qualities such as honesty, integrity and openness.

Basic Assumptions

Basic assumptions are our long-learned, automatic responses and established opinions. We are usually unaware of the nature of our own basic assumptions, but they are enacted through our behavior - what we say and do. Basic assumptions are usually rooted in our infancy, early family life and social context. More widely, assumptions shaping our behavior relate to cultural context.


Attitudes are the established ways of responding to people and situations that we have learned, based on the beliefs, values and assumptions we hold. Attitudes become manifest through our behavior.

There are two kinds of beliefs that operate behind the scenes:
    1. Empowering beliefs: these are related to excellence and how it can be achieved.

    2. Limiting beliefs: these are the beliefs you have that limit your behaviors; even though your behavior is not what you want, you don't believe you can change it, for one reason or another.
Have you ever tried to draw or paint a self-portrait? Even if you are artistic and talented, this is a very difficult task. To take a look at your assumptions and beliefs by yourself, and to explore them-examine them for their usefulness and value, is even harder to do- if not impossible.

Both our social and work habits have been built on assumptions. Even our relationships and marriages operate on beliefs formed from our early histories. And while circumstances may have changed since the start of these practices, their continued use tends to reconfirm the old beliefs-they often still feel right to us. We keep on doing what we have always done, and expect different results!

A coach can help you see what you can't see yourself. A good coach will ask the right kinds of questions - the kinds you can't answer right away, the ones that make you think. If you only have yourself as a coach, you may be missing an opportunity to explore beyond your assumptions and beliefs, both the limiting and empowering. 

Final Thoughts:

If you know someone who would like to receive my newsletter, please forward to this to them and let them know that they can sign up to receive their own copy each month at coachpinney.com . If you would like to more information on coaching or would like a few free sessions to test drive coaching, please call me at 312-842-4577 or e-mail me from the contact page There is a free assessment on my web site, coachpinney.com that may help you determine if now is the time to get started with a coach. Click on assessments and then choose The Sphere of Life. Thanks for your time and do have a great day. .
Coach Jerry


The highest compliment you can give us is to refer your family and friends.

Jerry Pinney

For the last twenty years Jerry has been president of his own firm. He has spent his career helping small business organizations grow and succeed. He has a passion for success that he shares with his clients. His current focus is providing executive and personal coaching to persons who are interested in improving their effectiveness and their ability to be successful. He is a facilitator for peer advisory groups with The Alternative Board and is a Certified One Page Plan Consultant. Jerry has facilitated planning retreats and planning sessions for many organizations.

Jerry’s experience includes serving as Vice-president of Marketing for IGA staff office, Vice-president of membership for the National Grocers Association, Sr. Vice-president of procurement for Shurfine International and the Managing Director of The Zenon Hansen Foundation.

Jerry believes in giving back to the community. His current volunteer activities include President of The Volunteer Center of Northwest Suburban Chicago, a mentor for MENTTIUM® and a Consultant and Coach for the Executive Service Corps of Chicago. Jerry is an Eagle Scout and currently resides in Chicago.

Jerry Pinney & Associates
102 East 32nd Street
Chicago, IL,
phone: 312-842-4577,
fax: 312-842-4705

e-mail me by clicking here


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